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Privacy Policy for Wallaby: Social AR Graffiti

Last updated: September 6, 2026

Puzzaholics LLC ("Puzzaholics," "we," "us," or "our") operates the Wallaby: Social AR Graffiti mobile application (the "App"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the App.

By using Wallaby, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use the App.

1. Who We Are

Puzzaholics LLC is the developer and data controller responsible for your information in connection with the App.

Contact: support@puzzaholics.com

2. Information We Collect

2.1 Account Information

  • Sign in with Apple: We use Sign in with Apple as our sole authentication method, processed through our authentication provider (Clerk). Depending on the choices you make with Apple's sign-in flow, we may receive a unique identifier, your name, and/or a private relay or real email address.
  • Generated Username: All users are automatically assigned a generated username.
  • Custom Username (Subscribers only): If you subscribe to Wallaby Pro, you may choose a custom username.
  • Avatar: An avatar image may be associated with your account (via our authentication provider) and is currently displayed only in Settings. We may expand its use in the future, and if so, we will update this Policy accordingly.

2.2 Location Information

  • Precise Location Data: We collect precise GPS coordinates each time you place a piece of graffiti, so the artwork can be anchored to and rediscovered at that real-world location. Location data is used solely for graffiti placement, identification, and retrieval, and is not used for background tracking, advertising, or profiling.
  • We do not collect your location in the background or when you are not actively placing or viewing graffiti in the App.

2.3 Graffiti Content and Photos

  • Graffiti Artwork Data: When you make a piece of graffiti public, the artwork data (stored as text/vector data describing the drawing) and its associated location are stored on our servers (via Convex) so other users can view it.
  • Private Graffiti: When you mark a piece of graffiti private, the artwork data is stored only on your device and is not uploaded to our servers. We plan to add the ability to share private graffiti with specific friends in a future update, which will be reflected in an updated Policy.
  • Site Reference Photo: When you place graffiti, the App captures a photo of the physical location as a reference image so that you and other users can visually locate the AR anchor point again later.
  • Moderation Photo: A photo of the graffiti itself is captured and submitted for content moderation purposes, to help us enforce our content guidelines and detect prohibited or harmful content.
  • AR Camera Captures for Sharing: The App lets you take a photo or record a video of your graffiti in AR to share externally (e.g., via the iOS share sheet) or save to your device's photo library. These photos/videos are processed on your device only—we do not upload or store them on our servers or in our database.

2.4 Social Information

  • Follows: Information about who you follow and who follows you.
  • Likes ("thumbs up"): Information about which graffiti pieces you have liked.
  • Wallaby does not currently have text comments or direct messaging features.

2.5 Subscription and Payment Information

Subscriptions (Wallaby Pro, which unlocks custom usernames, special paint brushes, and shape tools) are processed through RevenueCat and Apple's In-App Purchase system. We receive subscription status and transaction information from RevenueCat, but we do not receive or store your full payment card details—those are handled directly by Apple.

2.6 Information We Do Not Collect

  • We do not use advertising SDKs or ad networks.
  • We do not use analytics or crash-reporting tools at this time.
  • We do not send push notifications and do not collect push tokens.
  • We do not collect background location data.

3. How We Use Your Information

We use the information described above to:

  • Create and maintain your account and generated/custom username;
  • Place, anchor, and display graffiti at real-world locations;
  • Let you and other users rediscover and view public graffiti;
  • Moderate content submitted to the App for compliance with our content guidelines and applicable law;
  • Enable social features such as following other users and liking graffiti;
  • Process and manage your Wallaby Pro subscription;
  • Provide customer support in response to inquiries sent to support@puzzaholics.com;
  • Maintain the security and integrity of the App.

4. How We Share Your Information

We do not sell your personal information. We share information only as follows:

  • Public Graffiti Visibility: Public graffiti, its location, and your username are visible to any user of the App.
  • Service Providers:
    • Convex—our backend database and application infrastructure provider, which stores account data, public graffiti data, location data, follows, and likes.
    • Cloudflare R2—our object storage provider, used to store images (such as site reference photos and moderation photos) associated with public graffiti.
    • OpenAI—our content moderation provider, which receives moderation photos solely to screen submitted graffiti for prohibited or harmful content.
    • RevenueCat—our subscription management provider, which processes subscription status and transaction data.
    • Clerk—our authentication provider, which manages Sign in with Apple integration and associated profile data (including avatar).
    • Apple—for Sign in with Apple authentication and In-App Purchase processing.
  • Legal Requirements: We may disclose information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Puzzaholics LLC, our users, or the public.
  • Business Transfers: If Puzzaholics LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

5. Data Retention

  • Public graffiti data and photos are retained for as long as the graffiti remains public, or until you delete it or your account.
  • Private graffiti is stored only on your device and is subject to your device's own storage and backup behavior (outside of our control).
  • Account data is retained for as long as your account is active. If you delete your account, we will delete or anonymize your personal information within a reasonable period, except where we are required to retain it for legal, security, or fraud-prevention purposes.
  • Moderation photos are retained as long as needed to review content and enforce our guidelines, and may be retained longer if content is flagged, removed, or subject to appeal.

6. Your Rights and Choices

6.1 All Users

  • Access/Update: You can view and update certain account information within the App's Settings.
  • Delete Graffiti: You may delete your own public or private graffiti at any time.
  • Delete Account: You can permanently delete your account and associated Wallaby data from the App's Settings. You may also contact support@puzzaholics.com with a deletion or privacy request.
  • Location Permission: You can control location access through your iOS device Settings. Note that denying location access will prevent core App functionality (placing and finding graffiti).
  • Camera Permission: You can control camera access through your iOS device Settings. Denying camera access will prevent you from placing graffiti or using AR features.

6.2 EU/UK/EEA Users (GDPR)

If you are located in the EU, UK, or EEA, you have the right to:

  • Access, correct, or delete your personal data;
  • Restrict or object to our processing of your data;
  • Request a portable copy of your data;
  • Withdraw consent at any time (where processing is based on consent);
  • Lodge a complaint with your local data protection supervisory authority.

Legal bases for processing include: performance of a contract (providing the App's core functionality), your consent (e.g., location and camera access), and our legitimate interests (e.g., content moderation, App security), as applicable.

International Transfers: Because our service providers (e.g., Convex, Cloudflare, OpenAI, RevenueCat) may process data outside your country of residence, including in the United States, we rely on appropriate safeguards such as Standard Contractual Clauses where required by law.

6.3 California Residents (CCPA/CPRA)

California residents have the right to:

  • Know what personal information we collect, use, and disclose;
  • Request deletion of personal information;
  • Correct inaccurate personal information;
  • Opt out of the sale or sharing of personal information (we do not sell or share personal information as defined by the CPRA);
  • Not be discriminated against for exercising these rights.

To exercise any of these rights, contact support@puzzaholics.com.

7. Children’s Privacy

Wallaby is intended for users aged 13 and older. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete such information promptly. If you believe a child under 13 has provided us with personal information, please contact support@puzzaholics.com.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information, including relying on the security practices of our service providers (Convex, Cloudflare R2, OpenAI, RevenueCat, Clerk, Apple). However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Links and Services

The App may allow you to share content to third-party services via the iOS share sheet (e.g., Messages, social media apps). Once content leaves the App through the share sheet, its handling is governed by the privacy policy of the receiving service, not this Policy.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by updating the "Last Updated" date above and, where appropriate, through an in-app notice. Your continued use of the App after changes take effect constitutes acceptance of the revised Policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:

Puzzaholics LLC
Email: support@puzzaholics.com